Whenever explaining the thought of sluggish PR, Christopher Penn describes that the goal is â€œto create just as much of a relationship and value with news associates at the start.â€
Penn uses â€œslow PRâ€ interchangeably with the term â€œinbound PRâ€ to emphasize the similarities between slow PR and inbound marketing. Sluggish PR is a relationship-based way of communications.
In this piece I would like to explain seven recommendations for building better relationships with journalists, especially making use of a Slow PR model. (more…)