7 Methods To Build Better Relationships With Journalists

7 Methods To Build Better Relationships With Journalists

Whenever explaining the thought of sluggish PR, Christopher Penn describes that the goal is “to create just as much of a relationship and value with news associates at the start.”

Penn uses “slow PR” interchangeably with the term “inbound PR” to emphasize the similarities between slow PR and inbound marketing. Sluggish PR is a relationship-based way of communications.

In this piece I would like to explain seven recommendations for building better relationships with journalists, especially making use of a Slow PR model. (more…)

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